#workshop

Media Matters.

Navigating startup

Journalists.

Thurs, April 11th at 4:30 pm UK / 8:30 am PT

In this 90 min session, you’ll learn the essentials of media relations,
how to create a great pitch, and engage with journalists to amplify your brand’s story and reach your target audience. Ready to learn my secrets and land some stories?

Secure your spot today!

*Exclusive offers when you pay full price. See full details below.

In this workshop, you'll master...

01. Identifying The
Right Reporters

Understand the motivations and preferences of journalists and how to tailor your pitches to meet their interests.

02. Crafting
Compelling Pitches

Learn the art of crafting persuasive pitches that capture journalists’ attention and compel them to cover your story.

03. Building Media
Relationships

Develop strategies for nurturing long-term relationships with journalists and media outlets to enhance your brand’s visibility.

04. Timing Your
Outreach

Discover the best times and methods for reaching out to journalists to maximize the chances of getting your story picked up.

05. Handling Media
Inquiries

Equip yourself with the skills and techniques needed to effectively respond to media inquiries and interview requests.

06. Leveraging Media
Coverage

Explore ways to amplify your brand’s message, attract customers and investors, and establish your name in your industry. 

Why Should You Learn from Me?

I’m a Master Storyteller and Expert with a proven track record. This is the first time I’m sharing all of my strategies, advice, and real-world examples so you can supercharge your startup communications. 

Top PR Person In Tech

I've been consistently recognized by journalists as one of the best PR people in the tech industry.

Funded a PR Platform

I'm the first US angel to invest in India's fastest growing media monitoring business and AI PR assistant.

Built Popular Brands

I was #3 on UberEats and built the brand and global narrative around food delivery, which is still the same today.

_DSC4840
Sarah guided us in creating our comms strategy and how to get our story into TechCrunch. We followed her advice and literally got a call from a top global VC after the story broke.
Toby Green
Co-Founder at Appetite App

My companies are regularly featured in top global outlets.  

Ready to Get My Secrets?

3 payments
of $175

One payment
of $497*

Pay full price & get extras worth $2,500!

These curated offers are designed to take your comms skills to the next level.

Access to PR
Automation Software

You'll receive a discount
on media monitoring and PR insights
from leading platform, Wizikey.

Founder Fundamentals
"Comms Playbook"

You'll get my exclusive playbook
to fast-track the first 100 days
of your comms strategy.

Subscription to "Newcomer"

To navigate the inner workings of the
startup industry I'm gifting you
3 months for FREE.

Frequently Asked Questions

Each workshop is 90 minutes. The first hour is focused on the topic and then there is time at the end for questions. 

All workshops are on Zoom and will be recorded. In the event that you can’t join, you’ll receive a link to the live recording after the workshop has been completed. 

Workshops are nonrefundable. If you can’t join, you’ll still receive a link to the live recording so you can watch the session at your convenience. 

I’ve built my career helping founders realize their vision. From working in-house, to building an entrepreneur-in-residence program, to launching an Angel syndicate for female founders – my work is deeply embedded in the startup ecosystem. Plus, I’m a founder myself and I know firsthand how challenging building a company is. 

Your needs are unique so if you want 1:1 time with me, feel free to book a coaching session. I’ll be better able to diagnosis your issues, collaborate on a strategy, and effectively guide you. 

COS Hero

What's Up Next

TL;DR the PR tools you need to become visible and confident tell your story.

TL:DR a good communications strategy will set you a world apart.

TL:DR create captivating pitches & the art of persuasion that land with investors.
Scroll to Top